How to promote your business in 2021

Written on January 10, 2021 by

Co-Produced by

Parth A. Patel

Parth A. Patel

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2020 has been a hard year for small business owners. Many businesses have closed down due to the pandemic, some of which are permanent. First and foremost, you want to make sure that your product or service is something that’s going to generate a lot of consumer demand. If you’re marketing something that people don’t want, then there’s no point in trying to advertise that product because you’ll make no profit from it. So with all that’s been going on, one might ask, how do I promote my business? Well in this article, you’ll find out!

So, my first tip would be to choose two major social media platforms that you will be actively consistent on each day. In a lot of cases, entrepreneurs don’t have a lot of people working for them starting out. Using more than two social media platforms might be too many for one individual to effectively handle. Some suggestions might be to expand your business to Youtube or Tiktok to really get your business out there. Youtube will provide viewers with everything they need to know about your business since videos can be as long as they want. As far as I’m concerned, Tiktok is also a good place to market your business because it is the easiest way to get your business to go viral. It reaches the most number of people and could further you on the path to profit. If you have a passionate voice that connects with customers, I’d consider a podcast.

Secondly, once you have your social media up and running, you should be sure to make your social media page really stand out to the public. A lot of what influences consumers to purchase your product is how appealed they are by it. If they don’t like the external form or how it looks on the outside, they are most likely not going to buy it. For example, fast food commercials portray these juicy burgers to entice people to go to their restaurant and buy their product.

Thirdly, you should be capitalizing on micro influencers. Generally, entrepreneurs love to target people that have tens of thousands of followers under the illusion that this is how they’ll grow their business. However, what is most likely going to happen is that they’re not going to even respond to your email. What you should be is targeting accounts that have under 5000 followers with an audience that fits who you’re trying to target. These accounts are really open to advertising new businesses and they charge a relatively cheaper cost compared to an account with 100k followers. For example, someone recently sent me a text wanting my account to advertise their business. I charged him a really low price of 20 dollars and his business ended up reaching a couple hundred people. Targeting micro influencers are going to be much cheaper than turning to an account with hundreds of thousands of followers. If you’re still confused, there are digital marketing agencies like Brandarrow that can do all this for you at a minimal cost!

At Brandarrow Agency, our marketing algorithms top all other competitors. By coming to us, we will not only help you promote your business through including in our services social media marketing, search engine optimization, digital advertising, website designing, app development, content writing, and so much more! Not only will we include all of this, but we also offer a free trial for the first 30 days! If you’re not satisfied with our services, you can cancel with no hidden fees or obligations, but we doubt you’ll be dissatisfied. From there, our plans go as low as $1 a day! By joining us, we will create opportunities for your business by showing your products or services to our many clients who might be potentially interested in what you have to offer. Contact us today for a free consultation by hitting the button below!

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